About
Highly motivated and results-driven Digital Marketing and Customer Experience professional with a proven track record of success in enhancing brand presence, optimizing customer satisfaction, and driving business growth. Adept at creating compelling content, managing social media strategies, and leveraging analytics to achieve measurable results. Recognized for exceptional communication, problem-solving, and cross-functional collaboration skills, consistently delivering innovative solutions and exceeding targets. Eager to leverage expertise in a dynamic organization to contribute to strategic initiatives and foster impactful growth.
Work Experience
Content Creator (Instagram, TikTok & Social Channels)
Carla Autos
Produced engaging social media content and managed content calendars to boost online presence.
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Produced engaging, organic video content for TikTok, Instagram, and Facebook Reels, driving platform-specific engagement.
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Managed end-to-end content editing, ensuring high-quality and brand-aligned outputs.
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Developed and curated a 7-day content calendar, optimizing content flow and consistency.
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Streamlined communication between social media managers, videographers, and management, enhancing content production efficiency and performance.
Content, Web, Brand Personnel
Bezalel.Co
Managed content creation, web development, and brand strategies across multiple digital platforms.
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Co-developed and managed monthly content calendars, overseeing engaging content creation, graphic design, and copywriting across all social media and online channels.
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Conducted extensive research to gather insights and information, producing accurate, informative, and educational copy.
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Collaborated on the creation and optimization of Pay-Per-Click (PPC) campaigns across diverse social media platforms.
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Designed and executed end-to-end influencer marketing campaigns, managing contracts and referral programs.
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Developed and deployed fully functional no-code websites and landing pages for clients, enhancing their online presence.
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Monitored and analyzed web analytics (Facebook/Meta pixels, Google Analytics) to identify traffic trends and user engagement, optimizing content for conversion and goal achievement.
Secretary, Head of Admin
COMePASS Prevarsity Tutorial
Oversaw administrative operations, financial management, and student relations for a tutorial college.
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Provided comprehensive assistance and information to parents and students, improving communication and satisfaction.
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Managed the full cycle of student registrations, withdrawals, remunerations, and transfers with high accuracy.
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Communicated project goals, deadlines, and market trends to team members, ensuring alignment and timely completion.
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Managed college finances, including payments and expense tracking, ensuring budgetary compliance.
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Generated and nurtured leads, converting prospects into engaged students through targeted outreach.
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Maintained meticulous financial records and accounts, ensuring accuracy and transparency.
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Assisted in budgeting and financial planning, contributing to fiscal responsibility.
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Ensured students received optimal educational value by overseeing program delivery and student support.
Customer Experience & Social Media Officer
Fragrance Planet
Managed customer relations and executed social media strategies to enhance brand presence and satisfaction.
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Resolved complex customer issues, improving satisfaction and reinforcing company policies.
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Facilitated seamless communication between customers and the brand, enhancing brand perception and loyalty.
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Developed and executed comprehensive monthly content calendars and social media strategies.
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Conducted in-depth content research, identifying optimal keywords, visual hooks, and content structures to maximize engagement.
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Managed all brand-to-customer communication and publication, ensuring consistent messaging and engagement.
Sales Representative & Accounts Auditor
Plutos Electronics and Gadgets Limited
Managed sales operations, customer relationships, and performed financial audits.
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Ensured accurate and complete recording of all sales transactions.
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Cultivated strong customer relationships, enhancing loyalty and repeat business.
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Organized and maintained all processing and procedure files, ensuring clarity, conciseness, and easy accessibility of report summaries.
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Addressed customer inquiries, concerns, and objections effectively, resolving issues and improving satisfaction.
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Performed daily balancing of account records, identifying and resolving discrepancies to maintain financial integrity.
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Conducted comprehensive weekly and monthly financial audits.
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Prepared and presented detailed audit reports to management, providing clear financial insights.
Junior Marketing, Sales, & Inventory
Wendy's Baked Goods (FMCG)
Supported marketing, sales, and inventory management, contributing to business growth.
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Collaborated in managing procurement and distribution records, enhancing supply chain efficiency.
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Contributed to the successful implementation of a direct distribution strategy for B2B and B2C sales.
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Analyzed CRM data to identify sales opportunities and optimize outreach strategies.
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Supported marketing initiatives that led to the expansion of retail outlets in key suburban markets.